Brand Refinement & Marketing Assets
Audited and refined the company's existing logo, adjusting the spacing and proportions to achieve perfect visual balance. To help the brand scale in the real world, I designed tangible assets including office door mockups, signages, and a versatile library of reusable patterns for their ongoing marketing efforts.
UI/UX & Frontend Polish
The initial iteration of the Rocket Flow website was built using Claude Code. While functional, it was highly generic and entirely disconnected from the brand's identity. I led a comprehensive overhaul of the UI and frontend, polishing the codebase and redesigning the interface from the ground up. I replaced the templated look with a bespoke, original design language that visually sets them apart while maintaining strict usability standards.
