Brand & Logo Conception
Designed a smart, relevant logo that cleverly integrates a microphone and a chat icon, perfectly capturing the essence of the platform. I collaborated closely with the client to fine-tune the color palette, ensuring the final visual identity matched their exact vision and resonated with their target audience.
UI/UX & Design System
Architected the complete user flow from the ground up, specifically mapping out the journeys for coaching clients, training modules, and consultation bookings. I built responsive, high-fidelity designs for both web and mobile interfaces. To maintain visual consistency and speed up future development, I also created and applied a comprehensive design system with standardized components and clear interactive flows.
