Brand Conception & Symbolism
As a personal family project, the creative direction was highly collaborative and passion-driven. The final emblem perfectly encapsulates the warmth and energy of a family-run surf camp. Crafted a meaningful, multifaceted logo that cleverly weaves together the core elements of the camp's experience. I integrated the "DG" initials with the fluid, dynamic motion of a wave and the grounded, welcoming shape of a tent.
