Brand Identity & Logo
Designed a clean, straightforward logo featuring the text "123" cleverly integrated with a path that resembles a road. This visual metaphor directly communicates both the concept of business travel and the clear, step-by-step simplicity of the platform itself.
UI/UX & Platform Architecture
Architected the complete user journey for tracking and computing business travel expenses, including specific flows for logging food and accommodation. The standout feature I designed was a seamless Google Calendar integration, allowing users to automatically extract their meeting schedules and directly input associated costs. A comprehensive, high-fidelity designs for both web and mobile platforms, ensuring a consistent experience on the go. This included building out a robust design system to standardize all UI components, as well as designing an engaging landing page to drive conversions.
